What can we learn from successful platform strategies, such as Amazon, Uber, Airbnb, LinkedIn, and Apple? As a business school that is equipped with the objective to develop talent of professionals and to empower them to create a sustainable future for themselves, their organisations and society at large, it is imperative that we use a business model ourselves that makes our school future-proof too. By following a platform approach, we aim at building trusted, ongoing relationships with our external stakeholders, hence creating a networked school.
While working towards this new model, however, we soon found dispersed views of what a platform actually entails. Is it a way of working, a physical space or an online environment? Maybe all three? Being equipped with the task to define the management and implementation process of the platform that will support us in achieving long-term business growth, our project team opened up the dialogue with other
stakeholders by organising a co-creation session to jointly define the essential characteristics of the platform and identify new business opportunities accordingly.
Based on the input from the session we will start developing a mock-up of the platform and use customer journeys to plot the various dimensions and activities involved. Our overall conviction is that by making things more tangible, the story will come alive and those involved are better able to develop and connect their ideas and work jointly towards a common goal. The ultimate result should be a new way of working that helps us make new and more profound connections with the outside world, which in turn enriches and prolongs the learning experiences of our students and professionals.
Drs. Ron Jacobs
International Projects Manager