What drives graduates’ decision to stay in the Euregio…or prompts them to seek their fortune elsewhere? Inge Hooijen (ROA), Christoph Meng (ROA), Julia Reinold (UNU-Merit) and Melissa Siegel (UNU-Merit) drew on data from five institutions in the region, including Maastricht University, for the research that informs the paper ‘Competition for talent: retaining graduates in the Euregio Meuse-Rhine’ in the journal European Planning Studies.
Tim Hilken and Dominik Mahr of the Department of Marketing and Supply Chain Management are among the co-authors of ‘Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences’, forthcoming in the Journal of the Academy of Marketing Science.
SBE academics: have you got a new or forthcoming paper you’d like to tell the SBE community about? Send us your info: http://www.mysbe.nl/submission-form/