How can companies motivate their sales employees to take work-related training aimed at developing their skill sets? “Make them write reviews about their learning experience,” advises Dominik Mahr of Maastricht University’s
On Saturday 24 February, the Maastricht Centre for Entrepreneurship (MC4E) and Zuyd Hogeschool ran a one-day refugee entrepreneurship workshop at LaunchBase. The workshop’s aim was to connect refugee entrepreneurs with
Could service innovation make SME manufacturers more competitive? PhD student Kars Mennens, who leads a triple helix project assessing the impact of provincial subsidies, says research evidence can help persuade
The art market, worth about $45 billion globally, is booming. Rachel Pownall, who holds the TEFAF Chair in Art Markets at Maastricht University’s School of Business and Economics, is investigating
The digital era is changing how organisations and consumers communicate with and about each other, causing a major shift in marketing strategy. Martin Wetzels, professor of marketing and supply chain
Sustainable homes designed to reduce the overall environmental impact are typically heralded in terms of saving the planet. But can healthier homes offer more immediate benefits, too? Piet Eichholtz, professor
When prices shrink, does our empathy for salespeople shrink with them? Are we more likely to belittle a Ryanair flight attendant than one in a Lufthansa uniform? The answer, it
All entrepreneurs are inspired by the dream of creating something new. For refugee entrepreneurs, however, the challenges of building a business go hand in hand with the challenge of building
Dear All, the evaluation results of period 600 are published on the IWIO website. Best regards, Paul Jacobs
The School of Business and Economics will have restricted opening hours from 17 July until 13 August. The reception desk at TS53 will be staffed until 18.00 hrs. After 18.00